The digital house fire

Your customers need online backup or data recovery services.  Offer both. 


My friend Bret Rohloff at Microsoft calls the loss of computer data a “digital house fire”.  Well put.  There are lots of parallels, and the results are often the same: the permanent loss of precious, priceless keepsakes.

One big difference: unlike physical possessions, “priceless” digital possessions can be replicated and stored somewhere else to keep them safe.

Uberpulse’s Data Recovery Services tour

Uberpulse visited Seagate’s Recovery Services team.  Some interesting takeaways:

  • Cost to store data locally: ~$200
  • Cost to back it up online: ~$50/year
  • Cost to recover lost data: at least $500, often thousands of dollars

I’ve been meaning to sign up for online backup…I’m motivated to get it done now!

Solution providers can offer these services  

Seagate has programs that allow solution providers to offer Seagate Recovery Services and Evault (Seagate’s online backup service) to their customers.


5 responses to “The digital house fire

  1. Pingback: Online Backup Watch » The digital house fire

  2. For all online backup and storage related info, I recommend this website:

  3. For a longer background story on the house fire analogy to losing your digital data, take a look at the presentation “It’s like a fire. You just have to move on”: Rethinking Personal Digital Archiving by Cathy Marshall of Microsoft Research.

    The talk was presented as part of the recent FAST 2008 conference in San Jose, with slides online at the top of:

    makes clear how far consumer reality diverges from what the technology can actually do today…

  4. Pingback: data recovery service » Blog Archive » The digital house fire

  5. Pingback: 16 reasons digital content will grow through the Great Recession « Storage Effect

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