Why companies blog

According to Hugh, it’s the Porous Membrane

I started blogging to reach out to customers.  I quickly learned that the biggest value for me wasn’t what I said but what I heard from readers and other bloggers.  The process has brought fresh air into Seagate’s understanding of our customers – what they need, want, like, dislike, get bored with, can’t live without. 

Here’s Hugh MacLeod’s take on why blogging pays off for businesses: the Porous Membrane.   

Join the conversation!  You’ll be amazed at how much you and your company will learn.


One response to “Why companies blog

  1. Pingback: Seagate making progress with the Porous Membrane « Storage Effect

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