According to Hugh, it’s the Porous Membrane
I started blogging to reach out to customers. I quickly learned that the biggest value for me wasn’t what I said but what I heard from readers and other bloggers. The process has brought fresh air into Seagate’s understanding of our customers – what they need, want, like, dislike, get bored with, can’t live without.
Here’s Hugh MacLeod’s take on why blogging pays off for businesses: the Porous Membrane.
Join the conversation! You’ll be amazed at how much you and your company will learn.