Actually a good thing for IBM and their customers
The message sounds a bit EMCish, specifically their Digital Universe from last year. It’s not necessarily a bad thing, if IBM can execute in a unique way. The issue is clearly universal. If your competitor’s tapped into a core need, sometimes it pays to swallow your pride and join the ride.
The “Information Footprint” concept is a nice nod to Green without hitting us over the head with it.
I’m looking forward to see what IBM does with this over the next year or two.