Bill Watkins on FreeAgent

More video + more unprotected content = new products

Seagate CEO Bill Watkins spent 3 1/2 minutes with MarketWatch talking about the new FreeAgent line and consumer storage trends. Two takeaways:

  1. It’s all about video.  This is a recurring trend here at Storage Effect.  When Seagate developed a storage calculator for PCs, it was immediately clear that video swamped all other forms of content for consumer storage.
  2. People aren’t backing up their content.  Bill said 17% of U.S. consumers aren’t backing up their content.  Is this a “sub-prime mortgage” kind of thing where people don’t realize the risk they’re taking?  I think it’s more that they just don’t know how exactly, and it’s not at the top of the list in a busy world.

Takeaway 1 will eventually overcome Takeaway 2.  Hopefully it happens via easier-to-use products like FreeAgent and not as a response to a painful content loss.


2 responses to “Bill Watkins on FreeAgent

  1. Good post. I didn’t realize that consumer storage was so heavy on video but it makes sense.

    -James Orlean

  2. And it’s only going to grow. My favorite factoid is that the movie Panasonic used to demo their 150″ HD flat panel TV was 720 GB.

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