More video + more unprotected content = new products
Seagate CEO Bill Watkins spent 3 1/2 minutes with MarketWatch talking about the new FreeAgent line and consumer storage trends. Two takeaways:
- It’s all about video. This is a recurring trend here at Storage Effect. When Seagate developed a storage calculator for PCs, it was immediately clear that video swamped all other forms of content for consumer storage.
- People aren’t backing up their content. Bill said 17% of U.S. consumers aren’t backing up their content. Is this a “sub-prime mortgage” kind of thing where people don’t realize the risk they’re taking? I think it’s more that they just don’t know how exactly, and it’s not at the top of the list in a busy world.
Takeaway 1 will eventually overcome Takeaway 2. Hopefully it happens via easier-to-use products like FreeAgent and not as a response to a painful content loss.