Tag Archives: storage

Storage is the most important technology of the next 10 years

Storage will make the biggest impact of any technology in the 2010’s

Think I’m crazy?  Think again.

Information and energy drive today’s world.  The internet has re-invented life and work for the digitally enabled parts of the world, and the electrical grid and gas-powered transportation systems are what make our physical economy go round. 

Batteries and bytes will change the world

Storage is the prime enabler of both of these infrastructures. And storage innovations for both will revolutionize both of these infrastructures over the next few years.

Energy storage is better known as fuel. Conventional energy media – coal and gas – are finally giving way (partly) to more efficient media.  Notably, battery technology is at an inflection point, poised to transform automobiles and (yet again) information technology. 

The U.S. government is even considering a Sematech-like consortium to collectively catch up on battery manufacturing capability.

Information storage is also going through a media transition.  Solid state flash is finally ready to stand with disk drives and tape.  In the next decade, the new storage media ecosystem will transform personal and business computing in ways we can’t even know today. 

Information doesn’t get the headlines that software or processors or networking does, but none of these technologies would be usable without today’s storage technology.  More than ever before, information is the mother of all technology, and storage is where that information resides.


Information immortality from nEternity

You can live forever digitally for a “nominal price”.


Here’s another contributor to the growth of content in the world: information immortality. 

nEternity is offering to keep your digital life – photos, music, your blog – alive and available online forever – independent of your domain or the photo sharing service you’re using.

nEternity may or may not take off.  More significant is the trend it points towards: the extension of the lifetime of digital data.   Businesses will continue to lengthen their data’s life from here on. 

The rules for data retention are changing as digital copies are increasingly the only copies that exist.  This will create a new set of businesses focused on extending the life of digital records beyond the current technology on which they are stored.  It makes today’s digital archives look downright transitory. 

And you thought those backup tapes were troublesome…

Storage stronger than your average sector


Bucking economic trends as recently as September

Storage Station noted that Gartner and IDC are seeing about 10% growth in storage revenue in the third quarter of 2008.  That’s pretty recent evidence that storage continues to resist macroeconomic momentum.

While it’s clearly not a boom time given the layoffs announced by EMC, Pillar, WD, Hutchinson and others, it’s a relatively positive trend.

These days we take what we can get.

Will Cisco enter the server business?

Servers would give them the third leg of the data center “stool”


Chris Mellor interpreted Cisco’s recent body language around servers.  Will they jump into the server business? 

It’s not that much of a stretch.  It’s only fair, as HP and others don’t shy away from dabbling in Cisco’s networking space. 

And Cisco has already crossed into the storage realm.

Used to be that IT was all about processing.  Today servers, storage and networking are the three legs of the data center stool.  They’re the Mind, Stomach and Voice of the digital body of business.

The smartest of the big players in all three spaces will look for ways to corner them all.

HP moves to 300GB SAS

75% less power and 70% less space than 3.5″ drives


HP’s making the move to 300GB 2.5″ SAS drives.  The Seagate-built drive is twice the capacity of previous 2.5″ SAS drives.  HP began shipping the Savvio 10K 300GB SAS drive worldwide to resellers this week.

This is another step in the rapid enterprise storage form factor transition underway.  2.5″ is mainstream for datacenters  starting now.

Cisco takes on the video tsunami

Cisco’s medianet will transport the content, but who will store it?


Cisco’s medianet initiative is a network response to the video-rich world that is evolving at break-neck speed. 

I’ve posted on this trend frequently because the effect on storage surpasses the network transformation Cisco sees coming. 

Cisco will be temporarily touching the bytes of content as they move around, but where will they come to rest? The storage industry will need to step up to the plate to ensure this wave of new content has a place to land.

Storage keeps on keeping on

More evidence that storage is special. 

I’m not saying the storage industry is not going to be impacted by these hard times.  Pillar and others already have been.  We all will be.

But these hard times are forcing people to make hard choices.  And they are often choosing in favor of their data, which often means more storage.

Storage solutions that help people get by will remain a hot commodity.